The hardest working bands and artists are the ones pushing on without the machine behind them, no major label backing or mainstream industry support.

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Merch and physical record sales are among the biggest income streams for an artist.

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Direct-to-fan sales have been a significant part of The Bracknall's growth and success. Since 2021, managing the band's online store has involved fulfilling over 8,000 orders; including two album releases, two EPs, three crowdfunding campaigns, a MEYBA football shirt collaboration and exclusive merch to the band's Patreon community.

Outertune Fulfilment is built on that experience.